Pizza in the franchise sector

  • Pizza in the franchise sector

  • Pizza in the franchise sector

    Basilic and Co franchise Pizza in the franchise sector


    To gain a realistic insight into the challenges facing the sector, we must consult the figures: the French pizza market achieves sales of €5.5 billion, accounting for all revenue streams together. Breaking down this figure, supermarkets account for €500 million and restaurants €5 billion. As the primary fast food concept after traditional food, pizza is a product that appeals to all consumer segments. France, with 8 kg per head per year, is the second larger consumer of pizza, behind the USA (13 kg) and ahead of Italy (5).

    Source Observatoire de la franchise – interview Bernard Boutboul (Gira Conseil)

    Opening a pizzeria as a franchise


    With such potential the franchise chain market is highly competitive in this sector with heavyweights including Pizza Hut, La boite à Pizza, Pizza Sprint and Speed Rabbit Pizza. In this climate, the commercial networks must adopt an innovative approach with an increasingly diversified offer, to include hot sandwiches, for example.

    For anyone interested in joining a franchise de pizza network, Observatoire de la Franchise provides a list of companies accepting new franchisees in its franchise directory.

    Trade shows specialised in franchising:


    Franchise Expo Paris
    Meet the many companies developing networks every March at Paris Porte de Versailles.

    Top Franchise Méditerranée
    The franchise show for southern France, every year in Marseille Top Franchise Méditerranée attracts over 100 networks presenting their concepts to prospective franchisees.

    Franchise expo connect
    A web platform for Franchise Expo Paris enabling visitors and exhibitors to connect.

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